Jason, as an industry maverick, adventurer and seeker of perfection, is a classically trained Graphic Designer from England. At the junior professional level, he cut his teeth at a high energy design studio in London during the early 90’s. He believes in conception, simplicity and rationale.
Without having a meaning or a story to tell, the designs that Jason builds would merely be for the sake of it. Telling a story is essential to every piece of work that he produces. When implementing his design strategy, the objective is for both his clients and their customers to achieve that ‘warm and fuzzy’ feeling along with the ‘wow factor’ when experiencing the finished product.
Jason builds Identity Systems… What is an Identity System? It’s a series of artifacts that are brought together to create a comprehensive collection of visual communication materials that amplify and reinforce the brand.
“Brand Identity is how your customer perceives and experiences your business offering through our human senses. The emotions you hope to engage with your promise are affected through visual communication. Most likely, your brand will be seen before experienced”.
With Jason, your graphic design project starts with allowing him to gain an understanding of who you are as a client, who you’re talking to, and the content you should be conveying. This makes sure that your end customer is having the total experience of your brand and is able to connect with your brand in numerous ways.
First and continued impressions are everything, be it a purchase on your website, an advertisement in the mailbox, or a chance encounter with your product or service. Consistent impressions should be remembered and resonate with your customer base.
According to market studies, it takes seven brand encounters to leave a lasting impression. The essential element of Jason’s strategy is to make sure all seven are strong, recognizable and most importantly… memorable.